Ironwood

Strategic Leadership for Owner-Led Businesses

When your business hits a wall—whether financial, operational, or strategic—you don’t need another advisor. You need a leader who’s been in the trenches and knows how to unlock growth, restore confidence, and get results.

Clarity. Confidence. Control.

Clarity. Confidence. Control.

At Ironwood Strategic Partners, I work alongside business owners and investors to solve critical challenges and build lasting value. I bring a proven blend of financial leadership, operational turnaround expertise, and deal-savvy advisory—earned through years of hands-on work in turnarounds, growth-stage companies, and complex transactions. Whether you need clarity in your numbers, confidence in your strategy, or control over your outcomes, I step in when the stakes are high and deliver what matters most: results.

Scientist in laboratorium
Scientist in laboratorium
Scientist in laboratorium
  • Business Services

  • Business Services

  • Business Services

  • Professional Services

  • Professional Services

  • Professional Services

  • DTC & Retail

  • DTC & Retail

  • DTC & Retail

  • Manufacturing

  • Manufacturing

  • Manufacturing

  • Financial Services

  • Financial Services

  • Financial Services

  • Tech & Software

  • Tech & Software

  • Tech & Software

  • Startups

  • Startups

  • Startups

  • Consumer Services

  • Consumer Services

  • Consumer Services

How I Help

How I Help

CFO & Strategic Financial Leadership
Clear financial insight, disciplined capital management, and leadership that aligns numbers with strategy. From working capital to growth initiatives, I help owners make confident decisions.

Turnaround & Operational Improvement
When performance lags or operations break down, I step in to stabilize, rebuild, and unlock value. I fix what's broken—and build what lasts.

Capital Structuring & Exit Preparation
Whether raising capital, restructuring debt, or preparing for a sale, I bring the experience to structure deals that protect owners and maximize outcomes.

For Owners, Operators, and Investors Who Need More Than Advice

For Owners, Operators, and Investors Who Need More Than Advice

Owner-led businesses

facing financial, operational, or strategic challenges

Owner-led businesses

facing financial, operational, or strategic challenges

Owner-led businesses

facing financial, operational, or strategic challenges

Investors

seeking leadership for underperforming assets or transition situations

Investors

seeking leadership for underperforming assets or transition situations

Investors

seeking leadership for underperforming assets or transition situations

Founder-led companies

preparing for growth, capital raises, or exit events

Founder-led companies

preparing for growth, capital raises, or exit events

Founder-led companies

preparing for growth, capital raises, or exit events

If you want hands-on leadership that delivers—not just advice—I’m ready.

Examples & Results

Examples & Results

Deeply Indebted Turnaround

  • Stepped in as CEO of a business facing $65M in debt and negative EBITDA.

  • Rebuilt leadership focus, streamlined decision-making, and pivoted the model to high-margin offerings.

  • Scaled a new business line from $0 to $15M run rate in 6 months, returning the company to positive EBITDA in 4 months and enabling lenders to exit profitably.

Result: saved business, rejuvenated team, amazing platform

Specialty Financing Business Unit

  • Joined as GM of a floundering product line with no clear leadership and flat performance.

  • Conducted deep analysis, eliminated operational inefficiencies, and refocused the team on high-value customers.

  • Doubled revenue in 6 months, hit budget for the first time in 5 years, and restored team energy and customer confidence.

  • Helped to hire a leader to take over my duties and continue in excellence.

Result: new vertical within a great company, new profit and avenues for growth.

Multi-Location Retail Chain

  • Brought in after the business had been driven into the ground by a failed investor, with negative EBITDA and morale at rock bottom.

  • Installed clear KPIs, rebuilt financial discipline, and partnered with leadership to stabilize and refocus operations.

  • Transformed the company from a $400K loss to over $4M in EBITDA.

  • Led expansion into new locations and a successful tax and equity restructuring.

  • Guided the business to a sale that delivered a 10x equity return for investors.

Result: turned loss into profit, 10x equity increase and a much happier team; exited to strategic.

Proven With Companies Like These

Proven With Companies Like These

I’ve led, advised, or partnered with businesses across industries—helping owners and investors unlock value in critical moments.

  • 3x full business turnarounds: heavy losses to profit

  • 3x full business turnarounds: heavy losses to profit

  • 3x full business turnarounds: heavy losses to profit

  • Key-person hiring; built and rationalized multiple teams

  • Key-person hiring; built and rationalized multiple teams

  • Key-person hiring; built and rationalized multiple teams

  • Fixed go to market

  • Fixed go to market

  • Fixed go to market

  • Raised leaders to execute at a high level in my place

  • Raised leaders to execute at a high level in my place

  • Raised leaders to execute at a high level in my place

  • Operational improvements and exit to strategics or PE buyer

  • Operational improvements and exit to strategics or PE buyer

  • Operational improvements and exit to strategics or PE buyer

Selected Experience:

What Owners Often Ask Me First

What Owners Often Ask Me First

What kind of businesses do you work with?
What kind of businesses do you work with?
What kind of businesses do you work with?
Are you a consultant or do you get involved in the business?
Are you a consultant or do you get involved in the business?
Are you a consultant or do you get involved in the business?
Do you do turnarounds, growth-stage, or exit prep?
Do you do turnarounds, growth-stage, or exit prep?
Do you do turnarounds, growth-stage, or exit prep?
What makes you different from a fractional CFO or PE-backed operator?
What makes you different from a fractional CFO or PE-backed operator?
What makes you different from a fractional CFO or PE-backed operator?
How do you price your services?
How do you price your services?
How do you price your services?
How quickly can you start?
How quickly can you start?
How quickly can you start?
What kind of results have you delivered?
What kind of results have you delivered?
What kind of results have you delivered?

Why Owners Choose Ironwood

Hands-On Leadership Systems-Minded Approach Proven Track Record Clarity. Confidence. Control.

Why Owners Choose Ironwood

Hands-On Leadership Systems-Minded Approach Proven Track Record Clarity. Confidence. Control.

Why Owners Choose Ironwood

Hands-On Leadership Systems-Minded Approach Proven Track Record Clarity. Confidence. Control.